Terms of Service

1. Acceptance of Terms

1.1 Agreement by Use

By accessing, using, or receiving any product, service, application, platform, or deliverable provided by Becchio Group LLC ("Becchio Group," "we," "us," or "our"), you ("Client," "User," or "you") agree to be bound by these Terms of Service ("Terms").

1.2 Scope of Coverage

These Terms apply to all products and services across all Becchio Group divisions:

• CX Foundry -- Attractions strategy, revenue consulting, marketing, and creative services
• CX Portal -- Software products, portals, dashboards, tools, platforms, and applications delivered to external clients
• Anda Reno -- Personal and family applications operating under the Anda Reno brand

These Terms apply regardless of how you access our products or services: direct engagement, demo access, referral code, or any other authorized or unauthorized means.

1.3 Authority to Accept

If you are accepting these Terms on behalf of a company or organization, you represent that you have the authority to bind that entity to these Terms. If you do not have that authority, you must not use our services on that entity's behalf.

1.4 Minimum Age

You must be at least 18 years of age to enter into a binding agreement with Becchio Group. Users of Anda Reno family applications who are minors must be supervised by a parent or legal guardian who accepts these Terms on their behalf.

2. Scope of Services

2.1 What Becchio Group Provides

Becchio Group provides two categories of service:

Client External services are delivered to named external clients under a formal engagement. These include custom software products, strategy deliverables, marketing campaigns, and consulting services. Client External engagements are governed by a separate Statement of Work or service agreement, which supplements but does not supersede these Terms.

Client Internal services are products and tools operated by Becchio Group for its own business operations, including internal platforms, demonstration environments, and tooling used to deliver Client External services.

2.2 The Build-First Deployment Model

Becchio Group builds all Client External applications as fully functional, production-quality products on Becchio Group infrastructure before any migration or deployment to client systems. This is not a prototyping process -- the product built on our infrastructure is the real product.

The standard delivery flow is:

1. Build phase: The application is built, tested, and verified on Becchio Group infrastructure. It operates with full functionality, Athex authentication, and real or documented static data.
2. Demo phase: The application is made accessible to the client at a Becchio Group-managed URL (typically cximmersive.com/demo/[client]/[app]). Client receives access via referral code or admin approval. The client uses the real product, not a prototype.
3. Mirror or migration phase: When Becchio Group approves the connection, the application is connected to the client's own data systems. This is a connection change, not a rebuild. Becchio Group retains ownership of the source code.
4. Deployment phase: For clients who require a deployed instance on their own domain, Becchio Group deploys via Cloudflare to the client's domain. Becchio Group retains ownership of the source code and all future development rights.

2.3 Static Data Handling

During the build and demo phases, applications may operate on static data provided by Clay Talley or the client (spreadsheets, screenshots, exports, or verbal inputs). Static data is incorporated as provided and marked in both the user interface and the codebase with its source and timestamp. When a live API connection is established, static data is replaced. Becchio Group makes no representations about the accuracy of static data beyond what was provided by the data source.

2.4 Demo Access

Access to applications in the demo phase constitutes a limited, non-exclusive, revocable license to use the application for evaluation and feedback purposes only. Demo access does not constitute a contract for ongoing services. Becchio Group may modify, restrict, or terminate demo access at any time without notice, at our sole discretion.

3. Access and Data Revocation

3.1 Two Types of Separation

When a client engagement ends, the outcome is determined by the nature of the separation.

Positive separation occurs when the engagement concludes amicably -- by mutual agreement, at natural contract end, or when the client's IT, legal, or security requirements necessitate full migration to their own infrastructure. In a positive separation:

• The deployed instance is disconnected from Becchio Group infrastructure
• The client retains a frozen copy of the application as it existed at the time of separation (the "frozen copy")
• The frozen copy is a static snapshot of the deployed version, not the source code
• Becchio Group retains the source code and all future development rights
• A positive separation may be subject to a formal handoff process defined in the Statement of Work

Adverse separation occurs when the engagement ends due to non-payment, breach of contract, misuse of services, violation of these Terms, or any other reason that Becchio Group determines constitutes a failure of the client's obligations. In an adverse separation:

• The deployed instance is removed from the client's domain immediately
• All client-specific data is purged from Becchio Group systems
• All access is revoked across all products and tools associated with the engagement
• The client does not receive a frozen copy unless otherwise required by applicable law
• Becchio Group retains the source code as its exclusive intellectual property

3.2 What "Revoked" Means

In an adverse separation, revocation is immediate and comprehensive. The following are revoked without exception:

• All application access, including demo environments and production deployments
• All data associated with the client engagement stored in Becchio Group systems
• All access to the source code, codebase, repositories, and version history
• All admin tool access, including any dashboards, analytics, or management interfaces
• All API keys, integration credentials, and service tokens provisioned for the engagement
• All session tokens and active authenticated sessions via Athex or any Becchio Group authentication system
• All referral codes associated with the engagement

3.3 Revocation Timeline

• Adverse separation revocations are effective immediately upon Becchio Group's determination that adverse separation conditions have been met.
• Positive separation handoffs are executed on a schedule agreed to in writing between Becchio Group and the client.
• In both cases, Becchio Group will notify the client of the revocation or handoff via the primary contact email on file.

3.4 No Data Recovery After Adverse Separation

Becchio Group has no obligation to retain or restore any client data following an adverse separation. Once purged, client data is not recoverable. Clients are responsible for maintaining their own records and backups of any data they have entered into Becchio Group systems.

4. Notice Periods

4.1 Service Changes

Becchio Group will provide a minimum of 30 days' written notice before making changes to ongoing services that materially affect a client's access, functionality, or pricing. This includes:

• Discontinuation of a product or service
• Changes to feature availability or scope
• Changes to pricing under an active engagement
• Infrastructure migrations that affect service availability

4.2 Immediate Revocation Rights

Notwithstanding the 30-day notice requirement, Becchio Group reserves the right to revoke access immediately and without prior notice in the following circumstances:

• Non-payment of fees that are more than 15 days past due
• Breach of any provision of these Terms, including the Acceptable Use Policy
• Discovery of a security vulnerability caused or exacerbated by the client's actions
• Any action by the client that poses a risk to Becchio Group's systems, other clients, or third parties
• Fraudulent activity or misrepresentation
• Violation of applicable law

4.3 Planned Maintenance

Becchio Group schedules planned maintenance during low-traffic windows. Becchio Group will provide advance notice of planned maintenance that is expected to cause service unavailability exceeding 30 minutes. Maintenance windows are generally scheduled outside of 8:00 AM to 10:00 PM Central Time. Emergency maintenance required to address security or system integrity may proceed without advance notice.

5. Intellectual Property Ownership

5.1 Becchio Group Owns All Source Code

All source code, software, tools, frameworks, templates, architectures, scoring models, algorithms, design systems, and technical documentation created by Becchio Group LLC -- regardless of whether it was built for a specific client -- is and remains the exclusive intellectual property of Becchio Group LLC. This applies without exception.

Client engagements produce deployed instances of Becchio Group software. They do not produce client-owned software.

5.2 What Clients Receive

Clients receive:

• A deployed instance of the application, accessible at a Becchio Group-managed URL or the client's own domain via Cloudflare
• A limited, non-exclusive, non-transferable license to use the deployed instance for the duration of the engagement
• On positive separation: a frozen copy of the deployed version as described in Section 3.1

Clients do not receive:

• Source code, in whole or in part
• Access to the codebase, repositories, or version history
• The right to modify, copy, distribute, sublicense, or resell any Becchio Group software
• Any license to the underlying tools, frameworks, or architectures used to build the application

5.3 Frozen Copy Definition

A "frozen copy" is a static snapshot of the deployed application as it existed at the time of positive separation. The frozen copy is the compiled, deployed version -- not the source code. The frozen copy may run independently on the client's own infrastructure but cannot be modified, extended, or integrated with other systems without a separate written agreement with Becchio Group. Becchio Group provides no support, maintenance, or updates for frozen copies after separation.

5.4 White-Label Policy

Becchio Group operates on a strict white-label basis with respect to client-facing products. CX Immersive, Becchio Group, and all internal brand identities are never surfaced to end users of client applications. All client-facing products carry the client's branding exclusively. This policy does not affect the ownership of the underlying intellectual property, which remains with Becchio Group in all cases.

5.5 Client-Provided Materials

Clients retain ownership of content, data, brand assets, and materials they provide to Becchio Group for use in deliverables. By providing these materials, clients grant Becchio Group a non-exclusive license to use them for the purpose of delivering the agreed services. Becchio Group will not use client-provided materials for any other purpose.

6. Service Level Agreement

6.1 Uptime Target

Becchio Group targets 99.5% monthly uptime for production-deployed applications. Uptime is measured on a calendar-month basis. Scheduled maintenance windows and outages caused by client actions, third-party dependencies outside Becchio Group's control, or force majeure events are excluded from uptime calculations.

6.2 Incident Response

Becchio Group classifies incidents by severity and responds accordingly:

P1 -- Critical: Complete service unavailability or a security breach affecting client data. Target initial response: within 1-2 business days of detection or client report, whichever is earlier.

P2 -- Less Severe: Significant degradation of core functionality, limited functionality issues, or non-critical feature problems. Target initial response: within 3-4 business days.

Response time targets apply during Becchio Group business hours: 10:00 AM to 4:00 PM Central Time, Monday through Friday, excluding US federal holidays, Texas state holidays, scheduled travel, and other pre-communicated commitments. Becchio Group will provide status updates during active incidents at reasonable intervals.

6.3 Backup and Recovery

Becchio Group maintains regular backups of client data stored in Becchio Group-managed systems. Backup frequency and retention are as follows:

• Application state and configuration: backed up daily, retained for 30 days
• Client-specific data in Cloudflare KV: backed up on a rolling basis per Cloudflare's infrastructure capabilities
• Static data provided by clients: retained for the duration of the engagement plus 90 days

Recovery point objectives (RPO) and recovery time objectives (RTO) for specific applications are defined in the applicable Statement of Work. In the absence of a Statement of Work specification, Becchio Group targets a 24-hour RPO and a 48-hour RTO for non-critical services.

6.4 Infrastructure

Becchio Group's production infrastructure operates on Cloudflare's global edge network. This includes Cloudflare Pages for static application delivery, Cloudflare Workers for server-side application logic, and Cloudflare KV for distributed session and application state storage. Becchio Group's authentication infrastructure operates on a self-hosted Authentik instance. Third-party infrastructure dependencies are subject to the terms and availability of those providers.

6.5 SLA Exclusions

The SLA in this Section does not apply to:

• Demo phase access, which is provided on a best-effort basis
• Applications during their build phase
• Services suspended due to non-payment or breach
• Outages caused by the client's actions, including improper API usage or credential mismanagement
• Force majeure events, including natural disasters, government actions, or infrastructure failures outside Becchio Group's control

7. Data Residency and International Compliance

7.1 Default Data Residency

Becchio Group's infrastructure is operated through Cloudflare's global network. By default, data may be processed at Cloudflare edge nodes globally. For clients with data residency requirements, Cloudflare region pinning is available upon request and must be specified in the Statement of Work prior to deployment.

7.2 GDPR Compliance

For clients subject to the General Data Protection Regulation (GDPR), Becchio Group operates in compliance with GDPR Article 44 and related provisions governing the transfer of personal data to third countries. Specifically:

• Personal data is not transferred to jurisdictions lacking adequate data protection without documented safeguards
• A Data Processing Agreement (DPA) is available upon request and must be executed before processing personal data of EU/EEA data subjects
• Becchio Group acts as a data processor for client-provided personal data and as a data controller for data collected through its own services
• Data subjects have the rights described in Section 11 of these Terms

7.3 CCPA Compliance

For clients and users subject to the California Consumer Privacy Act (CCPA), Becchio Group does not sell personal data to third parties. California residents have the rights described in Section 11. Requests to exercise CCPA rights may be directed to the contact information in Section 15.

7.4 No Cross-Border Data Movement Without Safeguards

Becchio Group will not transfer client personal data across international borders without documented safeguards in place. Acceptable safeguards include Standard Contractual Clauses (SCCs), adequacy decisions by relevant regulatory authorities, or other mechanisms permitted under applicable data protection law.

7.5 Regulatory Changes

Becchio Group monitors changes in applicable data protection regulations. Where regulatory changes require modifications to data handling practices, Becchio Group will notify affected clients and update these Terms with 30 days' notice where practicable.

8. Non-Replication Clause

8.1 Scope

During an engagement and for a period of 12 months following the end of that engagement (the "Restriction Period"), the client agrees not to replicate, reproduce, or substantially copy any of the following elements that were developed by Becchio Group and to which the client was exposed during the engagement:

• Strategic methodologies and analytical frameworks
• Scoring models, rating systems, and evaluation rubrics
• User interface patterns, interaction designs, and visual architectures
• Tool architectures, application structures, and technical approaches
• Workflow designs and process models

8.2 What This Prohibits

This clause prohibits the client from:

• Building, commissioning, or directing the construction of tools, applications, or systems that are substantially similar to those provided by Becchio Group under the engagement
• Sharing Becchio Group's methodologies, frameworks, or tool designs with third parties for the purpose of replication
• Using knowledge of Becchio Group's proprietary approaches to brief a competing vendor on how to replicate them

8.3 What This Does Not Prohibit

This clause does not prohibit:

• The client's use of their own pre-existing tools and methodologies
• General business practices that are standard in the client's industry
• Use of third-party tools that independently offer similar functionality, provided the client did not use knowledge of Becchio Group's work to direct their design or selection
• The client's use of the frozen copy provided upon positive separation

8.4 Remedies

Breach of this clause causes harm that may be difficult to quantify. In addition to any other remedies available at law, Becchio Group may seek injunctive relief without the requirement to post bond, and the client agrees that such relief is appropriate given the nature of the breach. The prevailing party in any dispute under this clause is entitled to recover its reasonable attorneys' fees.

9. AI Co-Creation Disclosure

9.1 Use of AI Tools

All products, deliverables, and services provided by Becchio Group are co-created with artificial intelligence tools. This is not a limitation or qualifier on the quality, originality, or enforceability of any deliverable -- it is a disclosure of how Becchio Group operates.

9.2 Human Oversight

Becchio Group maintains active human oversight over all AI-assisted work. No AI-generated content, code, or strategy is delivered to clients without review, verification, and quality assurance by Becchio Group's team. The quality standard applied to all deliverables is Apple and Disney-level excellence, regardless of how the work was produced.

9.3 IP Ownership

The use of AI tools in the creation of deliverables does not affect the IP ownership provisions in Section 5. Becchio Group owns all deliverables it produces, and clients receive the rights described in Section 5.2.

9.4 Disclosure Location

Becchio Group's AI co-creation disclosure is published at becchiogroup.com/disclaimer. That page describes who developed the products (Becchio Group LLC), who manages them, and the AI co-creation process. This disclosure is incorporated into all client-facing deliverables as a footer link labeled "Disclaimer."

9.5 No Warranty of AI Output

Becchio Group applies rigorous quality standards to all deliverables, including those co-created with AI. However, no AI system is infallible. Becchio Group does not warrant that AI-assisted deliverables are free of errors. Clients are responsible for reviewing all deliverables before acting on them for decisions of material consequence.

10. Acceptable Use Policy

10.1 Permitted Uses

Authorized users may access Becchio Group products and services for the following purposes:

• Evaluating Becchio Group capabilities during the demo phase
• Using Becchio Group-delivered tools and platforms for their intended business purpose under an active engagement
• Providing feedback on applications during the demo or build phase
• Accessing account and session management through Athex authentication

10.2 Prohibited Uses

The following uses are prohibited. Engaging in any prohibited use may result in immediate access revocation without notice and may expose the user to legal liability.

Users must not:

• Scrape, extract, or systematically copy any content, data, or functionality from any Becchio Group application
• Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of any Becchio Group application
• Share access credentials, referral codes, or session tokens with unauthorized parties
• Use automated tools, bots, scripts, or other means to access any Becchio Group application, except as explicitly authorized in writing by Becchio Group
• Probe, scan, or test the vulnerability of any Becchio Group system or network without written authorization from Becchio Group
• Attempt to bypass or circumvent any authentication, access control, or security mechanism
• Use any Becchio Group product or service to store, transmit, or process content that is illegal, defamatory, or in violation of any third party's rights
• Use demo access for any commercial purpose other than evaluation
• Access any Becchio Group product or service on behalf of a competitor of Becchio Group without explicit written disclosure and consent

10.3 Session Logging

All sessions on Becchio Group products are logged. Session logs capture authentication events, access timestamps, and usage activity. These logs are used for security monitoring, anomaly detection, and compliance purposes. By accessing any Becchio Group product, you consent to this logging. Session logs are subject to the data retention and access policies in Section 11.

10.4 Enforcement

Violations of this Acceptable Use Policy may result in:

• Immediate revocation of all access, with or without prior notice
• Termination of the engagement
• Legal action, including claims for damages and injunctive relief
• Reporting to law enforcement where the violation constitutes a criminal act

Becchio Group reserves the right to determine, in its sole discretion, whether a violation has occurred.

11. Privacy Policy

11.1 Data We Collect

Becchio Group collects the following categories of data through its products and services:

Account data: Email address, display name, and authentication credentials provided during account creation via Athex.

Session data: Session tokens, authentication event timestamps, IP address at time of authentication, and device information collected during login. This data is stored in Cloudflare KV with domain-scoped session cookies.

Usage analytics: Application feature usage, page views, interaction events, and error reports. Analytics data is collected in aggregate and is not linked to individual user identities except where required for security monitoring.

Static data provided by clients: Spreadsheets, exports, screenshots, and other content provided to Becchio Group for incorporation into applications. This data is handled as described in Section 2.3.

Communications: Email content, meeting notes, and other correspondence between you and Becchio Group team members.

11.2 How We Store Data

• Authentication and session data is stored in Cloudflare KV, encrypted at rest, with session cookies scoped to the relevant domain (.cximmersive.com for enterprise applications; .andareno.com for consumer applications)
• Authentik user records are stored on Becchio Group's self-hosted Authentik instance at sso.becchiogroup.com, which is operated on infrastructure controlled by Becchio Group LLC
• Client-provided data is stored within the application infrastructure designated for that client
• All data is transmitted over HTTPS. Session cookies are set with HttpOnly and Secure flags.

11.3 Who Has Access

Access to personal data stored in Becchio Group systems is restricted to:

• Becchio Group administrators with a legitimate operational need
• Security personnel for the purpose of incident response and compliance monitoring
• No third parties, except as required by law or as described in Section 7

Becchio Group does not sell, rent, or broker personal data to any third party.

11.4 Data Retention

Following the retention period, data is deleted from live systems. Backup copies are purged on the next backup rotation cycle following the retention expiration.

11.5 Your Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal data:

• Access: Request a copy of the personal data Becchio Group holds about you
• Correction: Request correction of inaccurate personal data
• Deletion: Request deletion of your personal data, subject to Becchio Group's legitimate legal and operational obligations
• Portability: Request your personal data in a structured, machine-readable format
• Objection: Object to certain processing activities
• Restriction: Request that Becchio Group restrict processing of your data in certain circumstances

To exercise these rights, contact Becchio Group at the address in Section 15. Becchio Group will respond to verified requests within 30 days. Requests may be denied where fulfillment would require Becchio Group to violate applicable law or its legitimate operational obligations.

11.6 Cookie Policy

Session cookies: Set by Athex on successful authentication. These cookies are HttpOnly, Secure, and scoped to the relevant domain. They expire upon session end or after 7 days of inactivity, whichever comes first. Session cookies are necessary for the operation of authenticated applications and cannot be declined by users who require authenticated access.

No third-party tracking cookies: Becchio Group does not use third-party advertising cookies, tracking pixels, or cross-site analytics. Usage analytics described in Section 11.1 are collected first-party.

12. Limitation of Liability

12.1 No Consequential Damages

To the maximum extent permitted by applicable law, Becchio Group will not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to these Terms or your use of Becchio Group products and services. This includes, without limitation: loss of profits, loss of data, loss of business, business interruption, or cost of substitute services, even if Becchio Group has been advised of the possibility of such damages.

12.2 Aggregate Liability Cap

Becchio Group's total aggregate liability to you for all claims arising out of or related to these Terms or your use of Becchio Group products and services -- regardless of the form of action or the theory of liability -- is limited to the total fees you paid to Becchio Group in the 12 months immediately preceding the event giving rise to the claim.

For users who have paid no fees (including demo access users), Becchio Group's total aggregate liability is limited to $100.

12.3 Essential Basis

You acknowledge that the limitations of liability in this Section are an essential element of the agreement between you and Becchio Group, and that Becchio Group would not provide its products and services at the offered pricing without these limitations. The limitations apply even if any limited remedy provided in these Terms fails of its essential purpose.

12.4 Exceptions

Nothing in these Terms limits Becchio Group's liability for:

• Fraud or fraudulent misrepresentation
• Death or personal injury caused by Becchio Group's negligence
• Any other liability that cannot be excluded or limited under applicable law

13. Governing Law and Dispute Resolution

13.1 Governing Law

These Terms and any dispute arising out of or related to them or your use of Becchio Group products and services are governed by the laws of the State of Texas, without regard to its conflict of law principles.

13.2 Informal Resolution First

Before initiating any formal dispute process, the parties must attempt to resolve the dispute informally. The party raising the dispute must provide written notice to the other party describing the nature and basis of the claim. The parties will have 30 days from the date of that notice to attempt to resolve the dispute through good-faith negotiation.

13.3 Binding Arbitration

If informal resolution fails, all disputes arising out of or related to these Terms or your use of Becchio Group products and services will be resolved through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration will be conducted in Montgomery County, Texas. The arbitrator's award is final and binding and may be entered as a judgment in any court of competent jurisdiction.

13.4 Class Action Waiver

You waive any right to bring or participate in any class action, collective action, or representative proceeding against Becchio Group. All claims must be brought on an individual basis only.

13.5 Injunctive Relief

Notwithstanding Section 13.3, either party may seek injunctive or other equitable relief in a court of competent jurisdiction in Montgomery County, Texas, to prevent irreparable harm pending the outcome of arbitration. This right applies without limitation to claims under Section 5 (Intellectual Property) and Section 8 (Non-Replication Clause).

14. Changes to These Terms

14.1 Right to Modify

Becchio Group reserves the right to modify these Terms at any time. Changes will be published at becchiogroup.com/terms with an updated effective date and version number.

14.2 Notice of Material Changes

For changes that materially affect client rights or obligations, Becchio Group will provide at least 30 days' written notice via the primary contact email on file before the changes take effect.

14.3 Continued Use Constitutes Acceptance

Your continued access to or use of any Becchio Group product or service after the effective date of modified Terms constitutes your acceptance of those modifications. If you do not agree to the modified Terms, you must discontinue use of all Becchio Group products and services before the effective date of the changes.

14.4 Retroactive Effect

Changes to these Terms will not apply retroactively to disputes or claims that arose before the effective date of the modified Terms.

15. Contact Information

Becchio Group LLC

For questions about these Terms, to exercise your privacy rights under Section 11, to report a security concern, or to initiate an informal dispute resolution process under Section 13.2:

• Website: becchiogroup.com
• Disclosure page: becchiogroup.com/disclaimer
• Privacy policy URL: becchiogroup.com/privacy
• Terms URL: becchiogroup.com/terms

For legal correspondence, address to: Clay Talley, CEO, Becchio Group LLC.

Revision History