Terms of Use and Service

1. Acceptance and eligibility

By accessing or using a Service, creating an account, accepting an invitation, or clicking an agreement control, you agree to these Terms, the Acceptable Use Policy, and the Platform Confidentiality Agreement. The Privacy Policy explains data practices and is incorporated for notice, not as consent to unrelated processing.

You must be at least 18 and legally able to enter this agreement. If you do not agree, do not use the Services.

2. Services and professional engagements

Becchio Group provides attraction and experience advisory, implementation, operating, and intelligence-supported services. Website content is general information. Visiting the website or submitting an inquiry does not create a client, fiduciary, employment, partnership, or agency relationship.

A consulting engagement, deliverable, fee, service level, data obligation, or other commercial commitment exists only when stated in a signed agreement or accepted order. Becchio Group may change public content and may improve, replace, or discontinue service features, subject to a signed agreement.

3. Accounts and authorized access

Access is personal to the authorized user and limited to the organization, workspace, data, role, time, and purpose assigned. You must provide accurate account information, protect credentials and recovery factors, use required security controls, and promptly report suspected misuse.

You may not share credentials, use another person's identity, access another Client's information, or continue access after authorization ends. Your organization is responsible for its authorized users and for removing access when a user no longer needs it. Additional requirements appear in the Account Creation and Access Terms.

Becchio Group may suspend, restrict, or terminate access when reasonably necessary to secure the Services, prevent harm, investigate misuse, comply with law, or address breach or nonpayment.

4. Limited license and acceptable use

Subject to these Terms and any signed agreement, Becchio Group grants an authorized user a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to use the Services for the authorized organization's internal business purposes during the authorized period.

You may not copy, sell, sublicense, scrape, mirror, interfere with, bypass controls on, reverse engineer, decompile, discover underlying methods of, or create derivative works from the Services except where applicable law expressly prohibits a restriction. You may not use the Services or outputs to train, evaluate, benchmark, or build a competing model, platform, or attraction-intelligence service. The Acceptable Use Policy provides the full conduct rules.

5. Becchio Group intellectual property

Becchio Group and its licensors own the Services and all associated software, interfaces, configurations, taxonomies, prompts, methods, processes, documentation, designs, models, scoring and recommendation logic, know-how, improvements, aggregate learnings, trademarks, and trade secrets. No ownership transfers through access, payment, feedback, or delivery of an output.

Vero Attractions Intelligence™, Vero™, Becchio Group, associated marks, and the proprietary methods used to produce insights and recommendations are protected as described in the Vero and Intellectual Property Notice. No implied license is granted.

If you provide feedback, Becchio Group may use it without restriction or payment, provided it does not identify a Client or disclose Client Confidential Information.

6. Client data and confidentiality

As between Becchio Group and a Client, the Client retains its rights in data, files, brands, and materials it lawfully provides (“Client Data”). The Client authorizes Becchio Group to host, copy, transform, transmit, display, and otherwise process Client Data as needed to provide, secure, support, and improve the contracted Services and comply with law.

The Client represents that it has the rights and authority needed to provide Client Data and instructions. Users must not submit unlawful content, credentials belonging to others, highly regulated data not covered by a written agreement, or data collected without required notice or permission.

Each party must protect the other's non-public business information. Every user with account access is also bound by the Platform Confidentiality Agreement.

7. AI-assisted features and outputs

Vero and other Services may use artificial intelligence, statistical methods, rules, and human review. Outputs can be incomplete, probabilistic, or wrong. They are decision support, not a substitute for source verification, professional judgment, safety review, or legal, tax, accounting, medical, or investment advice.

You are responsible for reviewing outputs, verifying material facts, securing required approvals, and deciding whether and how to act. Unless a signed agreement says otherwise, no output guarantees revenue, attendance, NPS, financing, compliance, opening performance, or another result.

A Client may use final outputs prepared for that Client for its internal business and the purposes stated in its signed agreement. Becchio Group retains all rights in underlying methods, reusable know-how, templates, software, and service components.

8. Third-party services

The Services may connect to infrastructure, identity, data, communications, AI, or Client-selected third-party systems. Third parties may have separate terms and privacy practices. Becchio Group is not responsible for a third-party service outside its reasonable control, but will use commercially reasonable care in selecting and managing providers it engages.

9. Warranties and disclaimers

To the maximum extent allowed by law, public website content and Services not covered by an express written warranty are provided “as is” and “as available.” Becchio Group disclaims implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and uninterrupted or error-free operation.

Nothing in these Terms excludes a warranty or right that cannot legally be excluded. Signed engagement terms may provide different warranties.

10. Liability and indemnity

To the maximum extent allowed by law, neither party is liable under these Terms for indirect, incidental, special, exemplary, punitive, or consequential damages, or lost profits, revenue, goodwill, or data, even if advised they were possible.

Becchio Group's total liability arising from the Services under these Terms will not exceed the fees paid to Becchio Group for the affected Service during the twelve months before the event giving rise to the claim, or US $100 if no fee was paid. This limit does not apply where prohibited by law.

You will defend and indemnify Becchio Group and its personnel from third-party claims arising from your unlawful use, unauthorized Client Data, infringement, violation of these Terms, or misuse of an account. Becchio Group will provide reasonable notice and control of the defense, and you may not settle a claim that admits fault or imposes obligations on Becchio Group without written approval.

11. Governing law and disputes

These Terms are governed by Texas law and applicable United States federal law, without regard to conflict-of-laws rules. Before filing a claim, each party will send written notice describing the dispute and allow 30 days for a good-faith resolution discussion.

Unless a signed agreement states otherwise, any dispute not resolved informally will be finally resolved by confidential, individual arbitration administered by the American Arbitration Association under its applicable Commercial Arbitration Rules in Montgomery County, Texas. The arbitrator may award any remedy available in court. Claims may not be brought as a class, collective, consolidated, or representative action.

Either party may seek temporary or injunctive relief in a court of competent jurisdiction to protect confidential information, data security, access controls, or intellectual property. Either party may bring an eligible individual claim in small-claims court. If applicable law prevents arbitration of a claim, exclusive venue for that claim is in state or federal courts serving Montgomery County, Texas.

12. General terms

These Terms, incorporated policies, and any applicable signed agreement are the complete agreement for their subject matter. If part is unenforceable, it will be enforced to the maximum lawful extent and the rest remains effective. A waiver must be written. You may not assign these Terms without written consent; Becchio Group may assign them in connection with a reorganization, financing, or sale.

We may update these Terms. Material updates will receive reasonable notice, and an account user may be required to affirmatively accept the updated version before continuing. Continued public-site use after the effective date is governed by the updated Terms.